MICRO VERSUS MACRO

Entrepreneurs often focus on the micro, that is, specific things that need to get done or will have impact. In contrast, government focuses on the macro. When I talk to leaders in government, they use words like global, macroeconomic, policy, innovation, and economic development. These are not words that entrepreneurs use; entrepreneurs talk about lean, startup, product, and people.

Several years ago I was giving a talk about the Boulder startup community to a cross-section of Boulder business and local government people. During the Q&A section, a woman I knew got up and said, “What do you think ecodevos should be doing to help?” I stood, stunned for a moment because I didn’t know what ecodevos were. All I could think of was “Whip It” from the punk rock band Devo, and I had to restrain myself from blurting out “Whip It, Whip It Good.” When I realized she was talking about her role, which was economic development for the city of Boulder, I said, “First, stop calling yourself an ecodevo since I’m certain there’s not a single entrepreneur in the room who has any idea what that means.” I then went on to make a few simple suggestions about how, as a feeder, the Boulder economic development people could be helpful, but the moment was defining for me since the language was so fundamentally different.

Every quarter I see reports in the local newspaper about things like increased/decreased amount of VC activity in the quarter, the number of patents granted as an indicator ...

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