Chapter 3
Growing an Active Donor Base: Your Virtual Community
IN THIS CHAPTER
Attracting visitors to start building a donor base
Preparing your online strategy for attracting donors
Moving your current supporters online and boosting activity
Networking online for a good cause
Wouldn’t it be wonderful if you could put up your site, post your mission statement, and then watch as the generosity of strangers poured in for your cause? Well, it can happen — but not quite as easily as that! Getting people to donate to your cause takes effort on your part, mixed with a little bit of time and skill.
Creating a healthy online donor base is similar to organizing any other major fundraising campaign or event: It requires event planning, the ongoing help of volunteers and staff, a good marketing campaign, and (almost) flawless execution. The good news is that there is an entire online community of people who actively donate to causes on a regular basis. Tapping into this charitable community often means extending beyond your typical list of donors and volunteers. You not only raise more money ...
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