Chapter 1
Starting Up with E-Commerce Functionality
IN THIS CHAPTER
Exploring standard e-commerce features
Determining the price for storefront convenience
Analyzing your e-commerce building options
One of the easiest ways to get started selling your products online is through an e-commerce solution. This type of online storefront, or e-commerce-in-a-box, provides all the components necessary to build, manage, and promote your store in one convenient location.
Selling products online has increasingly become the norm for all types of businesses, both new and established. As a result, e-commerce solutions have become more diverse, offer increased functionality and are much less expensive. You might ask, “How does e-commerce differ from other ways I might sell online? What’s special about it?”
Think of an online storefront as a shortcut to selling online because you can use one e-commerce solution for almost all your online selling needs. For example, you may have an existing website and you want to add a shopping cart solution so you can sell items from the site. There’s no point in redesigning your entire site; you are simply adding functionality.
However, if you are starting from ...
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