Book 7
Retail to E-Tail
Contents at a Glance
- Chapter 1: Expanding Online to Keep and Grow Customers
- Chapter 2: Managing the Differences between In-Store and Online Commerce
- Chapter 3: Window Dressing for the Online Display
- Chapter 4: Making In-Store Customers Loyal Online Shoppers
- Chapter 5: Revving Up with Mobile Marketing, Social Media, and More
- Chapter 6: Troubleshooting the Transition to Online Retail
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