Here are some ways you can now use mobile commerce, all of which we discuss in greater detail in the following sections:
Text-to-buy: Some savvy marketing companies have begun testing an instant gratification type of application for mobile commerce. With text-to-buy, companies place traditional advertisements for a specific product on billboards, in television or radio commercials, in print ads, and online in social network sites. Included in the ad is a special numerical code (usually a short string of numbers or letters). The consumer enters the code into a cellphone and buys the product.
Text-to-buy ads are an effective way to strike while the iron is hot, or to get a customer to buy while he's thinking about the product he just saw in an ad.