Book XI
E-Commerce Advanced
Contents at a Glance
Chapter 1: Overhauling Your Business
Qualifying for a Makeover from Lagging Sales
Chapter 2: Redesigning to Win New Customers
Making Your Web Site Functional
Chapter 3: Expanding Products to Increase Stagnant Sales
Figuring Out When to Expand Your Product Line
Replacement or Expansion: The Art of Culling Your Inventory
Chapter 4: Nurturing (and Bringing Back) Customers
Figuring Out Why a Customer Left
Offering Customers Incentives to Return
Chapter 5: Revisiting Marketing Strategies
Reviewing the Progress Report: An Annual Tradition
Figuring Out What Worked and What Didn't
Changing Plans for a Growing Company
Finding Your Place in the Market
Borrowing Strategies from Others
Chapter 6: Hiring Experts to Get Business Rolling Again
Matching the Right Advisors to Your Business Needs
Overcoming Great Expectations and Getting Results
Chapter 7: Transitioning a Small Site into Big Business
Seeking Out the Next Level of Your Business
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