Chapter 1: Discovering Niche Markets
In This Chapter
- Narrowing your product focus
- Figuring out which niche market has your name on it
When you start an online business, the Internet offers plenty of untapped markets for you to explore. These markets are segments within existing industries that have a lot of potential because they haven't yet become saturated by sellers. You can certainly find this potential in niche markets, which are smaller, more defined segments of an existing market. In this chapter, we provide a few basic guidelines for working with a niche product and also show you how you can access these niche markets and sell to their loyal customers.
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