Book IX
Fundraising Sites
Contents at a Glance
Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online
Determining How Your Organization Can Benefit
Convincing Your Board of Directors
Chapter 2: Adding Online Moneymakers to an Existing Site
Determining Which Features Your Site Can Support
Adding an Auction to Your Site
Soliciting Donations on Your Site
Chapter 3: Getting the Donor Base to Come to You
Building an Online Donor Base from Scratch
Putting Together a Plan to Reach Donors
Reaching Out to People Surfing for Charities
Chapter 4: More Online Marketing Strategies for Nonprofits
Get Starting an Online Business All-in-One For Dummies®, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.