Chapter 6: Troubleshooting the Transition to E-Tail
In This Chapter
- Developing a return policy and sticking to it
- Figuring out how to make your back end work online
- Bringing together your brick-and-mortar and online stores
- Increasing service and sales with alternative payment options
As you move your retail store online, you can always hope that things will go perfectly. In reality, you can expect a few minor bumps along the way. This chapter talks about navigating over the bumps and avoiding the big potholes after your site goes live.
The good news is that your customers probably won't even notice most of the known bumps. The rest of the bumps, you can overcome. The secret to surviving is planning now for those situations most likely to cause you stress.
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