Part IV. Expanding beyond Your Own Web Site
In this part . . .
AWeb site still functions as "home base" for an online business. But these days, it's just the hub for a web of presences and storefronts. The most innovative and industrious entrepreneurs have stores in multiple locations.
When it comes to doing business online, consider using tools provided by Google to your best advantage and selling products with sites such as Craigslist and Amazon.com. Chapter 13 explains one of the best hosting and sales options for new businesspeople: online auction sites such as eBay. You no doubt already use Google several times a day, but Chapter 14 explains the basics of making Google work for you. Chapter 15 shows how to branch out to social networking sites such as Facebook and Twitter, and to your own blog, where you can brand yourself and advertise your products as well. Somebody is going to get the best, and it might as well be you.
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