Part III. Building Traffic through Social Networking and More
In this part . . .
If you've never run an online business before and you're starting out from scratch, it makes sense to advertise wisely. One option is to place expensive and old-fashioned banner ads. But you can also pay for keywords using Google AdWords. And you can take advantage of new approaches that help you reach customers directly — and sometimes without even spending a penny.
Chapter 10 gets you started with the basics of online advertising. Chapter 11 describes Search Engine Optimization (SEO), the practice of optimizing Web pages so that they are more easily found by search engines. In Chapter 12, I show you how to get up and running with Craigslist, Amazon.com, and CafePress.
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