Part II. Establishing and Organizing Your Online Business
In this part . . .
Just as business owners in the real world have to rent or buy a facility and fix it up to conduct their businesses, so, too, do you have to develop an online storefront to conduct your online business. In this part, I explain how to put a virtual roof over your store and light a cyberfire to welcome your customers. In other words, this part focuses on the nuts and bolts of your Web site itself. You'll be happy to discover that getting a Web storefront online is easier than ever, thanks to some new and inexpensive services designed especially for novices.
The World Wide Web is the most exciting and popular place to open an online store. Merely creating a set of Web pages isn't enough to succeed online, though. Your site needs to be compelling — even irresistible. You also need to streamline purchases and payments.
This part shows you how to organize your site and fill it with useful content that attracts customers in the first place and encourages them to stay and browse. I also show you how to get your pages up and running quickly, to equip your site (and yourself) to handle many different kinds of electronic purchases, and to provide a high level of customer service. Finally, you explore new sourcing options around the world.
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