Part I. Launching Your Online Business
In this part . . .
What's all the fuss about starting an online business? In this part, I answer that question with a brief overview of the whole process. Happily, it doesn't need to involve a lot of fuss. The following chapters help you set your online business goals, draw a blueprint for meeting those goals, and explore new ways to market your goods and services.
For those of you who have some familiarity with the subject, I begin with a review of new tools and approaches in the field of e-commerce, including social networking. Just as dentists prepare their drills and carpenters assemble their tools, you need to gather the necessary hardware and software to keep your online business running smoothly. So in this part, I also discuss the business equipment that the online store owner needs and suggest ways that you can meet those needs even on a limited budget.
Let the step-by-step instructions and real-life case studies in this part guide you through the process of starting a successful business online.
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