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Starting an Online Business For Dummies®, 6th Edition

Book Description

The nuts-and-bolts for building your own online business and making it succeed

Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

  • Dives into all aspects of starting and establishing an online business, including the very latest big trends

  • Highlights business issues that are of particular concern to online businesses

  • Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more

  • Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs

  • Shows you specific types and examples of successful online businesses

  • Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Table of Contents

  1. Copyright
  2. About the Author
  3. Acknowledgments
  4. Publisher's Acknowledgments
  5. Introduction
    1. You Can Do It!
    2. The Water's Still Fine
    3. Where This Book Is Coming From
    4. How to Use This Book
    5. What This Book Assumes about You
    6. What's Where in This Book
      1. Part I: Launching Your Online Business
      2. Part II: Establishing and Organizing Your Online Business
      3. Part III: Building Traffic through Social Networking and More
      4. Part IV: Expanding beyond Your Own Web Site
      5. Part V: Keeping Your Business Legal and Fiscally Responsible
      6. Part VI: The Part of Tens
    7. Conventions Used in This Book
    8. Icons Used in This Book
    9. We're in It Together
  6. I. Launching Your Online Business
    1. 1. What's New: The Latest Tools and Strategies for Your Online Business
      1. 1.1. New Ways to Spread the Word
        1. 1.1.1. Facebooking your business
        2. 1.1.2. MySpace for MyCustomers
        3. 1.1.3. Tweeting for fun and profit
        4. 1.1.4. Blogging to build your business
        5. 1.1.5. Search marketing
      2. 1.2. New Ways to Accept Payments
        1. 1.2.1. Google Payments
        2. 1.2.2. Amazon.com Payments
      3. 1.3. Reaching New Sales Venues
        1. 1.3.1. Beyond eBay: Expanding to Amazon.com and more
        2. 1.3.2. Partnering with a service provider
        3. 1.3.3. Moving to brick and mortar
        4. 1.3.4. Expanding to auction sales
        5. 1.3.5. Sharing your work with Flickr
        6. 1.3.6. Google's world of business resources
      4. 1.4. Technologies You Need to Exploit
        1. 1.4.1. Feeding your site with RSS
        2. 1.4.2. Setting up site feeds
          1. 1.4.2.1. Atom
          2. 1.4.2.2. Feedster: A search engine for RSS feeds
          3. 1.4.2.3. FeedBurner and other RSS syndicators
        3. 1.4.3. Connecting with new customers: VoIP
    2. 2. Opening Your Own Online Business in Ten Easy Steps
      1. 2.1. Step 1: Identify a Need
        1. 2.1.1. Getting to know the marketplace
        2. 2.1.2. "Cee-ing" what's out there
        3. 2.1.3. Figuring out how to do it better
      2. 2.2. Step 2: Determine What You Have to Offer
      3. 2.3. Step 3: Come Up with a Cyberbusiness Plan
      4. 2.4. Step 4: Assemble Your Hardware and Software
        1. 2.4.1. Finding a host for your Web site
        2. 2.4.2. Assembling the equipment you need
        3. 2.4.3. Choosing business software
      5. 2.5. Step 5: Find People to Help You
        1. 2.5.1. Hiring technical experts
        2. 2.5.2. Gathering your team members
      6. 2.6. Step 6: Construct a Web Site
        1. 2.6.1. Make your site content-rich
        2. 2.6.2. Establishing a graphic identity
      7. 2.7. Step 7: Set Up a System for Processing Sales
        1. 2.7.1. Providing a means for secure transactions
        2. 2.7.2. Becoming a credit card merchant
        3. 2.7.3. Keeping your books straight
      8. 2.8. Step 8: Provide Personal Service
        1. 2.8.1. Selling by sharing your expertise
        2. 2.8.2. Making your site a go-to resource
        3. 2.8.3. Becoming a super e-mailer
      9. 2.9. Step 9: Alert the Media and Everyone Else
        1. 2.9.1. Listing your site with Internet search services
        2. 2.9.2. Reaching the entire Internet
      10. 2.10. Step 10: Review, Revise, and Improve
        1. 2.10.1. Taking stock
        2. 2.10.2. Updating your data
    3. 3. Choosing and Equipping Your New E-Business
      1. 3.1. Mapping Out Your Online Business
        1. 3.1.1. Looking around
        2. 3.1.2. Making your mark
        3. 3.1.3. Evaluating commercial Web sites
      2. 3.2. Flavors of Online Businesses You Can Taste Test
        1. 3.2.1. Selling consumer products
        2. 3.2.2. Hanging out your professional services
        3. 3.2.3. Selling your expertise
        4. 3.2.4. Opportunities with technology or computer resources
        5. 3.2.5. Being a starving artist without the starving
      3. 3.3. Easyware (Not Hardware) for Your Business
        1. 3.3.1. The right computer for your online business
        2. 3.3.2. Processor speed
        3. 3.3.3. Hard drive storage
        4. 3.3.4. CD-RW/DVD±RW drive
        5. 3.3.5. Monitor
        6. 3.3.6. Fax equipment
        7. 3.3.7. Image capture devices
          1. 3.3.7.1. Digital camera
          2. 3.3.7.2. Scanners
      4. 3.4. Getting Online: Connection Options
        1. 3.4.1. A second phone line
        2. 3.4.2. Cable modem
        3. 3.4.3. DSL
        4. 3.4.4. Smart phone
      5. 3.5. Software Solutions for Online Business
        1. 3.5.1. Web browser
        2. 3.5.2. Web page editor
        3. 3.5.3. Taking e-mail a step higher
        4. 3.5.4. Discussion group software
        5. 3.5.5. FTP software
        6. 3.5.6. Image editors
        7. 3.5.7. Instant messaging
        8. 3.5.8. Internet phone software
        9. 3.5.9. Backup software
    4. 4. Selecting Your E-Commerce Host and Design Tools
      1. 4.1. Getting the Most from Your Web Host
        1. 4.1.1. Domain-name registration
        2. 4.1.2. Marketing utilities
        3. 4.1.3. Catalog creators
        4. 4.1.4. Database connectivity
      2. 4.2. Finding a Web Server to Call Home
        1. 4.2.1. Using software to build your Web site
        2. 4.2.2. Investigating electronic storefront software
          1. 4.2.2.1. ShopSite
          2. 4.2.2.2. Miva Merchant
          3. 4.2.2.3. ecBuilder Pro
        3. 4.2.3. Easyhosting
        4. 4.2.4. Moving into an online mall
        5. 4.2.5. Turning to your ISP for Web hosting
          1. 4.2.5.1. What to expect from an ISP Web hosting service
          2. 4.2.5.2. What's the ISP difference?
          3. 4.2.5.3. Where to find an ISP
        6. 4.2.6. Going for the works with a Web hosting service
          1. 4.2.6.1. What to look for in a Web host
          2. 4.2.6.2. What's it gonna cost?
      3. 4.3. Fun with Tools: Choosing a Web Page Editor
        1. 4.3.1. For the novice: Use your existing programs
        2. 4.3.2. For intermediate needs: User-friendly Web editors
          1. 4.3.2.1. BBEdit
          2. 4.3.2.2. Macromedia HomeSite
          3. 4.3.2.3. CoffeeCup HTML Editor
          4. 4.3.2.4. Nvu
        3. 4.3.3. For advanced commerce sites: Programs that do it all
          1. 4.3.3.1. Dreamweaver
          2. 4.3.3.2. Microsoft Expression Web
  7. II. Establishing and Organizing Your Online Business
    1. 5. Organizing Your Business Presence and Attracting Customers
      1. 5.1. Feng Shui Your Web Site
      2. 5.2. Creating Content That Attracts Customers
        1. 5.2.1. The KISS principle: Keep it simple, sir (or sister)
        2. 5.2.2. Striking the right tone with your text
        3. 5.2.3. Making your site easy to navigate
        4. 5.2.4. Pointing the way with headings
        5. 5.2.5. Becoming an expert list maker
        6. 5.2.6. Leading your readers on with links
        7. 5.2.7. Enhancing your text with well-placed images
        8. 5.2.8. Making your site searchable
      3. 5.3. Nip and Tuck: Establishing a Visual Identity
        1. 5.3.1. Choosing wallpaper that won't make you a wallflower
          1. 5.3.1.1. Color your Web site effective
          2. 5.3.1.2. Tiling images in the background
        2. 5.3.2. Using Web typefaces like a pro
        3. 5.3.3. Clip art is free and fun
        4. 5.3.4. A picture is worth a thousand words
        5. 5.3.5. Creating a logo
      4. 5.4. Inviting Comments from Customers
        1. 5.4.1. Getting positive e-mail feedback
        2. 5.4.2. Web page forms that aren't off-putting
        3. 5.4.3. Blogs that promote discussion
        4. 5.4.4. Providing a guestbook
        5. 5.4.5. Chit-chat that counts
      5. 5.5. Moving from Web Site to Web Presence
      6. 5.6. Extreme Web Pages: Advanced Layouts
        1. 5.6.1. Setting the tables for your customers
        2. 5.6.2. Breaking the grid with layers
        3. 5.6.3. Achieving consistency with Cascading Style Sheets
    2. 6. Making Shopping Easy on Your E-Commerce Site
      1. 6.1. Giving Online Shoppers What They Need
        1. 6.1.1. Showing what you've got
        2. 6.1.2. Don't be coy about your prices
        3. 6.1.3. Earning trust to gain a sale
        4. 6.1.4. Giving the essentials
      2. 6.2. Managing Goods and Services
        1. 6.2.1. Handling returns
        2. 6.2.2. Adding shipping rates
        3. 6.2.3. Maintaining inventory
      3. 6.3. Keeping Your Web Site in Top Shape
        1. 6.3.1. Using software to keep score
        2. 6.3.2. When your service goes out to lunch
        3. 6.3.3. Outsourcing your business needs
          1. 6.3.3.1. How an ASP can help your company
          2. 6.3.3.2. Doing your homework before you sign up
      4. 6.4. Keeping Your Business Safe
        1. 6.4.1. Separating the personal and the professional
          1. 6.4.1.1. When the computer is a group sport
          2. 6.4.1.2. One phone may not be enough
        2. 6.4.2. Heading off disasters
          1. 6.4.2.1. Insurance . . . the least you can do
          2. 6.4.2.2. Think ahead to the unthinkable
          3. 6.4.2.3. Antivirus protection without a needle
          4. 6.4.2.4. A visible sign that you're trustworthy
        3. 6.4.3. Installing firewalls and other safeguards
          1. 6.4.3.1. Keeping out Trojan horses and other unwanted visitors
          2. 6.4.3.2. Cleaning out spyware
          3. 6.4.3.3. Positioning the firewall
          4. 6.4.3.4. Keeping your firewall up-to-date
        4. 6.4.4. Providing security with public keys
          1. 6.4.4.1. The keys to public-key/private-key encryption
          2. 6.4.4.2. Getting a certificate without going to school
            1. 6.4.4.2.1. How certificates work
            2. 6.4.4.2.2. Obtaining a certificate from VeriSign
        5. 6.4.5. Keeping other noses out of your business
          1. 6.4.5.1. Encryption software for the rest of us
          2. 6.4.5.2. Encrypting e-mail messages
          3. 6.4.5.3. Picking passwords that are hard to guess
    3. 7. Accepting Payments
      1. 7.1. Sealing the Deal: The Options
      2. 7.2. Enabling Credit Card Purchases
        1. 7.2.1. Setting up a merchant account
        2. 7.2.2. Finding a secure server
        3. 7.2.3. Verifying credit card data
        4. 7.2.4. Processing the orders
          1. 7.2.4.1. Do-it-yourself processing
          2. 7.2.4.2. Automatic processing
      3. 7.3. Choosing an Online Payment System
        1. 7.3.1. Shopping cart software
        2. 7.3.2. PayPal Merchant Services
        3. 7.3.3. PayPal's personal payment services
        4. 7.3.4. Google Checkout
        5. 7.3.5. Micropayments
        6. 7.3.6. Other payment options
      4. 7.4. Fulfilling Your Online Orders
        1. 7.4.1. Providing links to shipping services
        2. 7.4.2. Presenting shipping options clearly
      5. 7.5. Joining the International Trade Brigade
        1. 7.5.1. Keeping up with international trade issues
        2. 7.5.2. Researching specific trade laws
        3. 7.5.3. Exploring free trade zones
      6. 7.6. Shipping Overseas Goods
      7. 7.7. Getting Paid in International Trade
    4. 8. Providing Customer Service with a Virtual Smile
      1. 8.1. Keeping Your Customers in the Loop
        1. 8.1.1. Providing FAQs
        2. 8.1.2. Writing an online newsletter
        3. 8.1.3. Mixing bricks and clicks
        4. 8.1.4. Creating an RSS feed
      2. 8.2. Helping Customers Reach You
        1. 8.2.1. Going upscale with your e-mail
          1. 8.2.1.1. Setting up autoresponders
          2. 8.2.1.2. Noting by quoting
          3. 8.2.1.3. Attaching files
          4. 8.2.1.4. Creating a signature file that sells
        2. 8.2.2. Creating forms that aren't formidable
          1. 8.2.2.1. The two components of Web page forms
          2. 8.2.2.2. How the data gets to you
          3. 8.2.2.3. Using Expression Web to create a form
      3. 8.3. Making Customers Feel That They Belong
        1. 8.3.1. Putting the "person" into personal service
        2. 8.3.2. Not letting an ocean be a business barrier
        3. 8.3.3. Enhancing your site with a discussion area
          1. 8.3.3.1. Starting an alt discussion group
          2. 8.3.3.2. Starting a Yahoo! Group
    5. 9. Sourcing Worldwide for Your Business
      1. 9.1. Knowing What Sells Well Online
      2. 9.2. Finding Products Yourself
        1. 9.2.1. Cleaning out your closets
        2. 9.2.2. Outsourcing your sourcing
          1. 9.2.2.1. Becoming a trading assistant
          2. 9.2.2.2. Running a drop-off store
        3. 9.2.3. Garage sales and flea markets
        4. 9.2.4. Secondhand stores
      3. 9.3. Working with Wholesale Suppliers
        1. 9.3.1. Finding wholesalers
        2. 9.3.2. Approaching wholesalers
      4. 9.4. Turning to the Far East: Alibaba, Brokers, and More
      5. 9.5. Working the Trade Shows
  8. III. Building Traffic through Social Networking and More
    1. 10. Advertising and Publicity: The Basics
      1. 10.1. Coming Up with a Marketing Strategy
        1. 10.1.1. A brand that speaks for you
        2. 10.1.2. Being selective about your audience
      2. 10.2. Publicity Strategies That Are Free
        1. 10.2.1. A newsletter for next to nothing
          1. 10.2.1.1. Publish or perish
          2. 10.2.1.2. Extra! Read all about it!
        2. 10.2.2. Participating in mailing lists and newsgroups
          1. 10.2.2.1. Mailing lists
          2. 10.2.2.2. Discussion groups
        3. 10.2.3. A contest in which everyone's a winner
        4. 10.2.4. Waving a banner ad
          1. 10.2.4.1. Anteing up
          2. 10.2.4.2. Designing your ad
      3. 10.3. Guerrilla Marketing and Advertising Strategies
        1. 10.3.1. Pop-up (and under, and over) ads
        2. 10.3.2. Adding life to your ads
      4. 10.4. Minding Your Ps and Qs (Puns and Quips)
        1. 10.4.1. Speaking their language
        2. 10.4.2. Using the right salutations
        3. 10.4.3. Making your site multilingual
        4. 10.4.4. Using the right terms
    2. 11. Search Engine Optimization
      1. 11.1. Understanding How Search Engines Find You
        1. 11.1.1. Keywords are key
        2. 11.1.2. Links help searchers connect to you
        3. 11.1.3. Don't forget the human touch
        4. 11.1.4. Taking the initiative: Paying for ads
        5. 11.1.5. Knowing who supplies the search results
      2. 11.2. Going Gaga over Google
        1. 11.2.1. Googling yourself
        2. 11.2.2. Playing Google's game to reach #1
        3. 11.2.3. Getting started with Google AdWords
          1. 11.2.3.1. Getting the big picture
          2. 11.2.3.2. Signing up for the service
          3. 11.2.3.3. Writing AdWords ads
      3. 11.3. Leaving a Trail of Crumbs
        1. 11.3.1. Adding keywords to your HTML
          1. 11.3.1.1. Where to put the <meta> tag
          2. 11.3.1.2. How to create a <meta> tag
        2. 11.3.2. . . . and don't forget about Bing
        3. 11.3.3. Registering your site with Google
        4. 11.3.4. Getting listed on Yahoo!
          1. 11.3.4.1. Paying for Yahoo! Search Marketing
          2. 11.3.4.2. Listing in the Yahoo! index
        5. 11.3.5. Getting listed with other search services
        6. 11.3.6. Adding keywords to key pages
        7. 11.3.7. Don't make your pages hard to index
        8. 11.3.8. Maximizing links
      4. 11.4. Monitoring Traffic: The Science of Web Analytics
        1. 11.4.1. Software to improve SEO
        2. 11.4.2. Do-it-yourself options
    3. 12. Selling on Craigslist, Amazon.com, and CafePress
      1. 12.1. Selling the Smart Way on Craigslist
        1. 12.1.1. Gather details
        2. 12.1.2. Take photos
        3. 12.1.3. List the item
      2. 12.2. Becoming an Amazon.com Seller
        1. 12.2.1. Become an Amazon.com Associate
          1. 12.2.1.1. Becoming an affiliate
          2. 12.2.1.2. Becoming a search marketer
        2. 12.2.2. Creating an aStore
        3. 12.2.3. Join the marketplace
        4. 12.2.4. Professional Subscription
        5. 12.2.5. WebStores
      3. 12.3. Letting CafePress Sell Your Creative Work
  9. IV. Expanding beyond Your Own Web Site
    1. 13. Running a Business with Online Auctions
      1. 13.1. Understanding eBay Auctions
      2. 13.2. Building a Good Reputation
        1. 13.2.1. Feedback, feedback, feedback!
        2. 13.2.2. Developing a schedule
        3. 13.2.3. Creating an About Me page
      3. 13.3. Preparing Sales Descriptions That Sell
        1. 13.3.1. Details, details
          1. 13.3.1.1. Choosing a second category
          2. 13.3.1.2. Focusing on your auction heading
          3. 13.3.1.3. Choosing a good ending time for your sale
          4. 13.3.1.4. Adding keywords
          5. 13.3.1.5. Upgrading your listings
        2. 13.3.2. Including clear images
        3. 13.3.3. Being flexible with payment options
      4. 13.4. Providing Good Customer Service
        1. 13.4.1. Setting terms of sale
        2. 13.4.2. Packing and shipping safely
      5. 13.5. Moving from Auctioneer to eBay Businessperson
        1. 13.5.1. Opening an eBay Store
        2. 13.5.2. Striving for PowerSeller status
      6. 13.6. Branching Out to Other Marketplaces
    2. 14. Taking Advantage of Google's Tools
      1. 14.1. Spreading the Word with Google
        1. 14.1.1. Getting yourself listed in the Google Directory
          1. 14.1.1.1. Submitting your site for inclusion
          2. 14.1.1.2. Exchanging links with other Web sites
        2. 14.1.2. Optimizing your site for better search results
          1. 14.1.2.1. Keeping it fresh
          2. 14.1.2.2. Building in keywords
      2. 14.2. Adding Google Apps to Your Business
        1. 14.2.1. Becoming master of a domain
        2. 14.2.2. Verifying ownership
        3. 14.2.3. Creating user accounts
        4. 14.2.4. Delivering the goods with Gmail
        5. 14.2.5. Staying in touch with Google Talk
        6. 14.2.6. Keeping track with Google Calendar
        7. 14.2.7. Creating pages with Google Sites
        8. 14.2.8. Adding news headlines and other gadgets
      3. 14.3. Googling Business News and Trends
        1. 14.3.1. Looking up newspaper and magazine articles
        2. 14.3.2. Searching through blogs
        3. 14.3.3. Working smarter with Google Analytics
      4. 14.4. Selling Your Wares with Google
    3. 15. Spreading the Word on Facebook, Twitter, and Blogs
      1. 15.1. Developing a Business Presence on Facebook
        1. 15.1.1. Attracting "likers" to your Facebook page
        2. 15.1.2. Letting your customers comment
        3. 15.1.3. Creating a Facebook "kiosk"
      2. 15.2. Building a Fan Base with Twitter
        1. 15.2.1. Setting up a Twitter presence
        2. 15.2.2. Signing up and posting
      3. 15.3. Using Your Blog for Profit . . . and Fun
        1. 15.3.1. Choosing a host with the most for your posts
        2. 15.3.2. Adding ads to your blog
        3. 15.3.3. Asking for donations
        4. 15.3.4. Achieving other business benefits
          1. 15.3.4.1. Marketing yourself
          2. 15.3.4.2. Selling your products instead of yourself
  10. V. Keeping Your Business Legal and Fiscally Responsible
    1. 16. Keeping It All Legal
      1. 16.1. Trade Names and Trademarks
        1. 16.1.1. Determining whether a trademark is up for grabs
        2. 16.1.2. Protecting your trade name
        3. 16.1.3. Making sure your domain name stays yours
        4. 16.1.4. Copyright you can count on
        5. 16.1.5. Making copyright work for you
          1. 16.1.5.1. Creating a good copyright notice
          2. 16.1.5.2. Protection with digital watermarks
          3. 16.1.5.3. Doing the paperwork on your copyright
      2. 16.2. Licensing and Other Restrictions
        1. 16.2.1. Local regulations you should heed
        2. 16.2.2. Restrictions that may restrict your trade
      3. 16.3. Avoiding Conflicts with Your Customers
      4. 16.4. Deciding on a Legal Form for Your Business
        1. 16.4.1. Sole proprietorship
        2. 16.4.2. Partnership
        3. 16.4.3. Advantages of a statutory business entity
          1. 16.4.3.1. Subchapter S corporations
          2. 16.4.3.2. C corporations
          3. 16.4.3.3. Limited liability corporations
    2. 17. Online Business Accounting Tools
      1. 17.1. ABCs: Accounting Basics for Commerce
        1. 17.1.1. Choosing an accounting method
          1. 17.1.1.1. Cash-basis versus accrual-basis accounting
          2. 17.1.1.2. Choosing an accounting period
        2. 17.1.2. Knowing what records to keep
          1. 17.1.2.1. Tracking income
          2. 17.1.2.2. Assessing your assets
          3. 17.1.2.3. Recording payments
          4. 17.1.2.4. Listing expenses
        3. 17.1.3. Understanding the Ps and Qs of P&Ls
      2. 17.2. Accounting Software for Your Business
        1. 17.2.1. Full-featured software: OWL Simple Business Accounting
        2. 17.2.2. Keeping It Simple: QuickBooks Simple Start
      3. 17.3. The Taxman Cometh: Concerns for Small Business
        1. 17.3.1. Should you charge sales tax?
        2. 17.3.2. Federal and state taxes
        3. 17.3.3. Deducing your business deductions
          1. 17.3.3.1. Your home office
          2. 17.3.3.2. Your computer equipment
          3. 17.3.3.3. Other common business deductions
  11. VI. The Part of Tens
    1. 18. Ten Must-Have Features for Your Web Site
      1. 18.1. Secure Some Easy-to-Remember URLs
      2. 18.2. Provide a Convenient Payment Method
      3. 18.3. Promote Security, Privacy, and Trust
      4. 18.4. Choose Goods and Services That Buyers Want
      5. 18.5. Have a Regular Influx of New Products
      6. 18.6. Optimize Your Site for Search Engines
      7. 18.7. Be Current with Upkeep and Improvements
      8. 18.8. Personally Interact with Your Customers
      9. 18.9. Help Your Customers Get to Know You
      10. 18.10. Provide Lots of Navigation Options
    2. 19. Ten E-Commerce Marketplaces Worth Exploring
      1. 19.1. Making Your Own Product Line: Etsy.com
      2. 19.2. OnlineAuction.com
      3. 19.3. eCrater
      4. 19.4. iOffer
      5. 19.5. WorthPoint/GoAntiques
      6. 19.6. Chatting It Up on Bonanzle
      7. 19.7. HighWire
      8. 19.8. ArtFire
      9. 19.9. Webstore.com
      10. 19.10. Taking a Personal Approach: Wensy.com