Part II. Pinpointing the Business Offering
In this part ...
In this part, we help you narrow down all the possibilities out there into an iPhone application you plan on creating by using a three-step approach. First, we talk about coming up with the idea itself, using a variety of methods and research and some good ol' fashioned thinking. Once you've fleshed out your idea, you should look at what you can bring to the table. By you, we mean your company, your experience, and your connections. Finally, we look at how your application will compete in the existing market and what competitive advantages you can see (or create) in your idea.
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