Starting an Etsy Business For Dummies, 2nd Edition

Chapter 24

Ten Strategies for Marketing Your Etsy Shop

In This Chapter

Bringing folks to your Etsy shop (and keeping them there)

Using technology to your advantage

Marketing your wares in the real world

Marketing is the key to any successful business, your Etsy shop included. Here, we offer ten tips you need to know to successfully market your Etsy shop (flip to Chapter 16 for even more guidance).

Offer Tiered Pricing

If all you had to offer were $25 gumball machines, you’d really be limiting your customer base. By offering a $5 item as well as a $100 item, you open your shop to buyers with different-sized pocketbooks. With so-called “tiered pricing,” you can include big-ticket items to make your shop seem more exciting, while at the same time offering goodies for entry-level shoppers so they can test the waters of your shop, so to speak.

Understand That Giving Begets Giving

Helping someone by giving her more than she asked for makes that person want to return the favor. Build trust and develop relationships with your customers by offering something for nothing, whether it’s advice on your blog or a gift with a purchase.

But don’t go the cheap route — it may actually work against ...