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Starting an Etsy Business For Dummies, 2nd Edition

Book Description

The easy way to build an online craft business from scratch

Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday.

In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the world's largest online handmade marketplace.

  • Coverage new to this edition includes the latest in flash sale partners; best practices for applying SEO to your shop and listings; new tools for sellers; and much more

  • Includes tips for increasing local sales by connecting with other local vendors through seller communities

  • Covers harnessing the power of Pinterest to promote (and protect) your business

If DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.

Table of Contents

  1. Cover
  2. Title Page
  3. Table of Contents
  4. Introduction
  5. Part I: Getting Started with Etsy
    1. Chapter 1: Handmade for Each Other: Falling in Love with Etsy
    2. Chapter 2: Let's Get This Party Started: Signing Up
    3. Chapter 3: There's No Place Like Home: Discovering Etsy's Home Page
    4. Chapter 4: Account Trackula: Navigating Your Etsy Account and Shop Settings
    5. Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy
    6. Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy
  6. Part II: If You Build It, They Will Come: Setting Up Your Etsy Shop
    1. Chapter 7: Sell Coverage: Understanding What You Can and Can't Sell on Etsy
    2. Chapter 8: Come on In! Creating an Eye-Catching Storefront
    3. Chapter 9: Policy Academy: Establishing Your Shop's Policies
    4. Chapter 10: Come on Down, the Price Is Right! Pricing Your Work
  7. Part III: She Sells Seashells (and More): Understanding the Etsy Selling Process
    1. Chapter 11: Say Cheese! Photographing Your Wares
    2. Chapter 12: Word Up: Composing Engaging Titles and Descriptions
    3. Chapter 13: Selling Like (Burning Hot) Hotcakes: Listing Your Items
    4. Chapter 14: Wrap It Up: Closing the Deal
    5. Chapter 15: The Ship Hits the Fan: Shipping Your Items
  8. Part IV: All Up in Your Bidness: Handling Business Matters
    1. Chapter 16: High Exposure: Marketing Your Etsy Business
    2. Chapter 17: You've Been Served: Providing Excellent Customer Service
    3. Chapter 18: Business as Usual: Managing Your Etsy Store
  9. Part V: Commune System: Exploring the Etsy Community
    1. Chapter 19: Community Building: Joining the Etsy Community
    2. Chapter 20: OMG, Did You Hear? Keeping Up with Etsy News
    3. Chapter 21: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers
    4. Chapter 22: Help! Getting It When You Need It
  10. Part VI: The Part of Tens
    1. Chapter 23: Ten Terrific Tips for Etsy Sellers
    2. Chapter 24: Ten Strategies for Marketing Your Etsy Shop
  11. About the Authors
  12. Cheat Sheet
  13. Connect with Dummies