Specialty Reading by Topic
| If you want to know more about… | …then read |
| Funnels | Analytics around the Enable Quiz funnel are available on Alexandercowan.com/funnel. |
| Marketing Online | The New Rules of Marketing & PR, by David Meerman Scott |
| David Scott was an early leader taking corporate marketing efforts online, and this book provides many practical examples of how to promote a product and/or company online. | |
| Crossing the Chasm | Crossing the Chasm, by Geoffrey Moore |
| This is a high-tech classic, putting a modern take on the technology adoption lifecycle. | |
| Building Enduring Companies | Built to Last, by Jim Collins and Jerry I. Porras |
| This business classic addresses key features of enduring companies. |
1 It is credited to marketing pioneer E. St. Elmo Lewis, released in 1898.
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