Checklist

1. Experimental Design

Do you have a specific set of assumptions that you'll validate with specific metrics over a specific timeframe?

2. Business Plan

It doesn't have to be fancy, but you should cover most of the key bases mentioned in the table above.

3. Financial Model

This is an extension of the business plan, but bears its own mention.

4. Profit Drivers

Have you identified your key revenue and cost drivers? Have you linked them to your key assumption set? The Enable Quiz examples are available on Alexandercowan.com/drivers.

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