Specialty Reading by Topic
This section appears at the end of every chapter and offers further reading if you want more depth on any of the topics mentioned in the chapter. You do not need to read these books to go ahead with your venture, let alone proceed to the next chapter. However, they provide more detail on some of the topics that we might only discuss briefly within the chapters themselves.
| If you want to know more about… | …then read |
| Iterative Customer Development | The Four Steps to the Epiphany, by Steven Gary Blank This seminal work details the process of characterizing your customer and your market and systematically progressing to a successful outcome. |
| Adaptive Product Development and Management for Startups | The Lean Startup, by Eric Ries Eric Ries is a successful entrepreneur and frequent speaker. In this book, he marries lean management techniques and agile methods to excellent guidance for any company operating against uncertainty. |
| Leveraging the Internet with Low-Tech Business Models | Get Rich Click, by Marc Ostrofsky Marc Ostrofsky describes himself as an “Internet wildcatter” and has a long history of identifying opportunities online to make money with low-tech approaches. |
| Website Tools | Alexandercowan.com/sitetools |
1 The corollary to this is “seek to know more.” The most active entrepreneurs are voracious learners.
2 As of August 2011, at least.
3 “Attack of the Clones,” The Economist, August 6, 2011.
4 Beta is release of software planned for ...
Get Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
