Chapter 8
Scaling the Business
Riding the Whale of Scale
Starting a tech business is fundamentally about identifying a model where you can leverage technology, learning how to perfect it, and then scaling it. Your technology and model of choice should give you returns to scale, which is why so many technology franchises have huge multiples on earnings and sales. This last chapter looks at how to perfect your customer acquisition and retention model, focus your development, and strategically develop your customer base to position yourself for hockey stick growth.
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