Table of Contents
Chapter 1: Your Business in Context
An Overview of Feasibility Analysis
Genesis or founding team analysis
Product/service development analysis
Using a framework of industry structure
Checking out the status of your industry
Competitive intelligence: Checking out the competition
Zeroing-in on a Brand New Product
Chapter 2: Refining and Defining Your Business Idea
Recognizing the Power of a Good Idea
Knowing the difference between passion and profitability
Planning ahead: Great ideas take time
Brainstorming New Business Ideas
Using the do-it-yourself idea blender
Inspiring team creativity (with or without donuts or bagels)
Finding business ideas within your work environment
Identifying Business Opportunities
Listening to what customers have to say
Spotting changes that open up new opportunities
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