Contents at a Glance
Chapter 1: Your Business in Context
Chapter 2: Refining and Defining Your Business Idea
Chapter 3: Creating a Business Model
Chapter 4: Finding Your Target Market
Chapter 5: Considering a Franchise
Book II: Planning for Your Business
Chapter 1: Writing a Business Plan
Chapter 2: Finding the Funding
Chapter 3: Setting Your Franchise's Wheels in Motion
Chapter 4: Starting a Home-Based Business
Chapter 5: Creating a Website for Your Business
Chapter 6: Starting with the Right Legal Structure
Book III: Managing Your Finances
Chapter 1: Setting Up the Books
Chapter 2: Understanding Your P&L
Chapter 3: Working with Cash Flow and Staying Solvent
Chapter 4: Controlling Costs and Budgeting
Chapter 5: Satisfying the Tax Man
Book IV: Managing Your Business
Chapter 1: Tackling the Hiring Process
Chapter 3: Embracing Corporate Social Responsibility
Chapter 4: Managing with Technology
Chapter 5: Developing Employees Through Coaching and Mentoring
Chapter 6: Delegating to Get Things Done
Book V: Marketing and Promotion
Chapter 1: Optimizing Your Marketing Program
Chapter 2: Strengthening Your Marketing Strategy
Chapter 3: Taking Stock of Your Business Image
Chapter 5: Creating Marketing Communications That Work
Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs
Get Starting a Business All-In-One For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.