Chapter 7. Marketing for the Real World

In this chapter:

  • Understand what marketing is (and what it is not)

  • Learn how to market your business so that you get results

  • Hiring professionals to help market your business

Say the word “marketing” to any group of people, and you'll see reactions akin to eating a sour lemon. People tend to think of marketing as some sleazy, hard sell gimmick or game that lures the unsuspecting into purchasing something they neither want nor need.

But that isn't necessarily marketing (and it certainly isn't good marketing). Marketing is simply letting everyone know about you and your business in order to attract clients. And because you will be doing the marketing, and representing your home business, your marketing will ...

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