The Second Edition

So much has changed since I wrote the first edition of this book in 2004. The web has grown massively and become a part of everyday life – bringing some fantastic tools and opportunities for entrepreneurs. It’s now cheaper and easier than ever to get a business up and running. But the long double-dip recession that started in 2008 shows no signs of recovering even now, and that’s making financing a small business tricky – as well as making customers tighter with their money. On top of that, the entire business support network has been largely dismantled, and what remains has been reshaped.

It’s a period of massive change for small business – but for entrepreneurs, everything is an opportunity – so I’ve taken the opportunity ...

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