Shared Experiences
Zef Eisenburg is the founder of Maximuscle and a former Young Entrepreneur of the Year. He knows the value of lists!
‘I’m what you’d probably call an obsessive list writer and I expect everyone in the company to follow that. That’s the only thing I really insist on. Everyone has a today list and before they leave every day they have to update the today list to know what phone calls they’ve got to do, what meetings they’ve got to attend, who they’ve got to speak to, what priority things are for the next day because I believe that unless you’re focused in your job and you’re organised in every area, you’re going to end up drifting as opposed to achieving goals.’
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