Press coverage
Whatever your type of business, it’s well worth spending some time preparing to get publicity for your launch in your local or trade media. Often something as simple as a personal letter to the editor or a journalist can get you some coverage if your story is interesting enough. You have to think what will interest other people – the general public – about your business. You may also be able to link it to something else that’s currently in the news – local news organisations love being able to get a local angle on a national story.
Things that will interest other people about your business:
- A personal story.
- Something unusual and, even better, amusing.
- Something connected with someone famous, or a major international brand name. ...
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