Shared Experiences
Your relationship with suppliers is about more than just price, they can help your business in many other ways. Barry Gibbons is now involved in a number of entrepreneurial companies, but recounts an experience from when he was Chief Executive of Burger King in the early 1990s:
‘We took a decision early on to move from Pepsi to Coca-Cola as our drinks supplier. Pepsi was cheaper but Coke offered a more comprehensive partnership: investment in equipment, support and service, and a marketing partnership.’
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