Start Your Business Week by Week, 2nd Edition

Shared Experiences

Richard O’Sullivan is the Managing Director of Millie’s Cookies. They don’t have flashy, expensive head offices:

‘Because the business was built from the bottom up, because it started out as a one- and two-man operation, we have always controlled a very tight overhead. We would much prefer to put our cash into brilliant people and beautiful stores than posh offices. We don’t generate any sales from offices – if we did we’d put a cash register there!’