Values
These are the principles or behaviours by which you’ll run your business. It’ll be the character that will distinguish your company from the competitors. A good approach to this is to choose between three and seven words that really sum up what you’re going to be like as a company.
Emma settles on: Healthy, Tasty, Fast, Caring, Inspiring, Fun. These are the characteristics she wants her business to have.
If you think about it, these could inspire her in many more ways than just delivering the product. How can the business really live the ‘caring’ principle? That could affect how it recruits and manages staff, it could mean that leftover food gets distributed to the homeless, or it could mean the business only buys fair trade fruit. And ...
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