THIS WEEK’S TO DO LIST

  • Create personas to represent your target customers.
  • Consider what type of business you are and which markets you are operating in from the point of view of your customers.
  • Work out who your early customers could be, or develop profiles of your expected ‘typical’ customers.
  • Research your potential customers.
  • Write up the ‘Customers’ section of your business plan, summarising what you have found.

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