Look your customer in the eyes
However much research you do, nothing can beat getting out to actually speak to your potential customers.
If you’ll be a B2B, do whatever you can do to get any kind of meeting. Have a formal meeting, get ten minutes with them at a trade fair or networking event, go for lunch, take them for a pint after work, anything.
Once you have them in front of you, you need to remember that the main point is to listen to them, not to talk to them. Because you’re excited about your business it’s all too easy to switch into ‘transmit’ and spend half an hour telling someone about your great idea, rather than switching into ‘receive’ and gathering the information you need.
Ask them about the challenges in their business and their ...
Get Start Your Business Week by Week, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
