Looking for customers

The most vital things you should be looking for in all this research are people you can help – customers.

If you’re going to be a B2B company, you should keep your eyes peeled for:

  • The big customers in your industry.
  • Any new coverage of upcoming projects by potential customers.
  • The most active distributors or resellers in your industry.
  • Information on the person in each potential customer company who is responsible for buying your products or services – what are their contact details?

If you’re going to be a B2C company, you should try to find:

  • Events that your target customers gather at.
  • The media that your target audience use.
  • Places that have a high number of your target customers.

In all cases you need to find the ...

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