Who are your customers?
It’s a good idea to develop a really strong picture of who your customers are. One way to do this is to create some fictional ‘personas’ that describe a typical section of your customer base. It’s best to try to create between three and five of these personas.
So, for each one:
- Give them a name.
- Give them a gender.
- Give them an age.
- See if you can find a representative picture on the internet so that you can put a face to the name.
- Describe their lives/loves/hates/hobbies/values etc.
- Describe what their needs are.
Be as imaginative as you like with this exercise. Really try to picture each person as if they were a friend of yours. In future you’ll even be able to refer to them in meetings – ‘What would Andy think of ...
Get Start Your Business Week by Week, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
