Communicating your idea
Over the last few weeks you’ve developed your business idea and worked hard at researching and improving it until you believe there’s a clear opportunity to build a profitable business from it.
This week you’re going to start telling the world about your idea and learning how best to communicate it.
Start by writing roughly one page explaining:
- What your business will do.
- Who is it for (i.e. who will buy).
- Why they will buy.
- How the customers will benefit as a result.
- And summarising the research you have done to support this.
You may need to rewrite this a couple of times to get it right. Each time, read it through as if you were a complete stranger. Would you understand it? Would it excite you? If you answer no to ...
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