Devising the next experiment
As you refine and improve your idea, you can also refine and improve the experiments in order to give you better insights, better data, and to learn as much as possible about what it’ll take to make your idea an opportunity.
When you’ve really honed your idea into something you are sure is an opportunity that can become a profitable business, then it’s time to move on to next week. It doesn’t matter if this process takes you more than a week, it’s worth the time.
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