Start Your Business Week by Week, 2nd Edition

Learning from your experiments

Now that you’ve carried out your experiments, it’s time to look at what happened and analyse what conclusions you can draw. Then you can see if you can improve your ideas.

Results

When it comes to writing up the result of your experiments, it’s important to do it objectively. It can be so tempting to focus on the good news and quietly brush some of the awkward truths under the carpet. Remember what I said about learning? So, being honest, what did your experiments find?

In the example I gave you, let’s say the results were as follows:

1. Only an average of 12 per cent of the drinks sold in the bars were alcohol-free or low alcohol.
2. The survey found that about half the people don’t tend to have nights out where they ...