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Week Six: The Idea

This week you’ll begin the first steps of developing the idea for your business, as well as following up on some of the work from previous weeks.

Every single business you have ever heard of started as the idea of an entrepreneurial individual or small team – even the major global brands.

For example, I originally wrote this chapter in 2004 while sitting in a Starbucks café in London after a day of meetings. Starbucks is an internationally recognised brand and there are thousands of their coffee bars across the world. They are such a huge company – not a small business like yours or mine. It must have been started by a big corporation.

As it happens the chain of coffee shops was the idea of Howard Schultz, who fell ...

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