You don’t need to be a beardy-weirdy inventor
Before we start brainstorming for ideas, I need to dispel a bit of a myth that’s always existed about entrepreneurship and has been exacerbated by TV shows like Dragons’ Den. You don’t need to be a crazy inventor creating some brand new weird contraption in order to start a successful business.
Did you notice something about the two successful businesses I highlighted above? The founders didn’t invent the product or service at the centre of their business. Howard Schultz didn’t invent the coffee bar – he liked them in Italy and brought them to the USA, adapted for American tastes. The Innocent founders didn’t invent the idea of making drinks from fruit – they just improved them for a target audience ...
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