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Week Four: Start Learning
This week you’ll start building your entrepreneurial skills: positive attitude, networking, spotting opportunities, selling, negotiating and perseverance.
In many books about starting a business you’ll find a little test at the front titled ‘Have you got what it takes to be an entrepreneur?’ They ask questions like ‘Do you enjoy taking risks?’ and get you to circle a number from 1 to 5 and add up your score at the end of the test.
Such tests are fine and entertaining in Cosmopolitan magazine when it’s to find out which character out of Sex and the City you are most like – but it’s plain silly to try and pigeon-hole people into some kind of stereotype about what entrepreneurs are like.
This book, however, does ...
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