Preface

Business plans are bullshit, and yours probably is, too!

America is the land of opportunity, and entrepreneurship is a symbol of this opportunity that the American Dream is supposed to provide. The essence of the American Dream is taking a new idea and turning it into a successful business. This also happens to be the basic concept of entrepreneurship. In America, the dream of entrepreneurship becomes a reality for many people every day.

With the current unstable economic climate, a growing number of women, minorities, and military veterans are starting businesses to supplement or replace their income. Losing a job can be the perfect opportunity to start a business. According to a 2012 Huffington Post article, 15 percent of entrepreneurs ...

Get Start Me Up! now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.