Index
A
advertisements, newspaper, 155
angel investors, 131-133
Apple, the startup of, 52
assistants, virtual, 111-112
attorneys, 76
audit triggers, potential, 76-77
authority, sales and, 138
B
bank loans, 130
banners and hoardings, 155
bigger picture, seeing the, 38-39
blogging, importance of, 156
branding, poor, 34-35
business confidence, first customers and, 143-144
business idea, complicated, 32
business plan, making a, 19-23
C
capital and money, first customers and, 143
capital requirements, fewer, 49
capital, working, 102
commitment, sales, 137
competition pricing, 80-81
consistency, sales, 137
Content Harmony Agency, 108-109
content management software, 114
content marketing, 147-154
content, Website, 116-117
cost-plus pricing, 83-85
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