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Chapter 30E-mail Marketing

I recently met with a technology business associate who said, “E-mail marketing is dead!” I have said that traditional advertising and marketing are dead, but I am not that quick to agree about e-mail marketing. The key to e-mail marketing is to present valuable information and content to your niche. I look forward to receiving e-mails from Ramit Sethi, Neil Patel, Derek Halpern, and Brendon Burchard because the content they send me is of extreme value to me. E-mail marketing may be dead as a method of mass marketing and spam, but it is the best way to connect with potential customers that want the value you offer. The importance of targeting your small niche is evident here because potential customers want the content ...