Chapter 14Customer/Market Fit
Product market fit is a term used to describe the degree to which a product or a service has a market that is satisfied by that particular product or service. Is there a market that will pay for your product or service, and is that market large enough to sustain your business? There are plenty of products and services in the marketplace that don’t solve problems. Remember, solving a problem is the major reason people spend money. If your product or service doesn’t solve a problem, no one will care about it or buy it. You’ll simply go out of business. That’s really no different than throwing darts at a dartboard, hoping against hope that you’ll hit the mark somehow. This is another reason why targeting a niche is ...
Get Start Me Up! now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
