Chapter 13Know Your Numbers

Hopefully it is now obvious that your pricing is one of the most important parts of building a successful business. Another important aspect of your business is your numbers. Just like the numbers that measure and quantify your health—heart rate, cholesterol, and blood pressure—there are similar numbers that will indicate the overall health of your business. You have to know your numbers—what they mean for your business and how they compare to industry standards.

Shark Tank is a reality show on ABC in which aspiring entrepreneurs present their businesses in front of five potential investors. These entrepreneurs have a limited amount of time to pitch their ideas and solicit an investment from one or more of the investors. ...

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