Start Me Up!

Chapter 5The Pain Point: Aspirin vs. Vitamin

Let’s say you live on the fourth floor of a four-story apartment building that doesn’t have an elevator, only stairs. You have to walk up and down several flights of stairs every time you leave or return to the apartment. Every normal work day, you have to walk several blocks to get to the Subway station. After walking out of your apartment building one morning, you realize that you have a splitting headache. Would you run back upstairs to grab some aspirin? Now let’s say you realize you forgot to take your multivitamin after walking out. How many of you would run back upstairs for that? Chances are most of you would run back upstairs to grab aspirin for your splitting headache, but wouldn’t do that ...