Contents
Chapter 1: The End of Your Business
Chapter 2: Confirming the Opportunity
SWOTS Are Dead; Do a “SO” Analysis Instead
Chapter 3: Goals and Milestones
How to Reverse Engineer Your End Vision
Breaking Your End Vision into Smaller Parts
Your Quarterly and Monthly Visions
Chapter 4: Achieving Your Financial Metric Goals
Chapter 5: Achieving Your Business Asset Goals
Business Assets via Project Management
Entrepreneurial Project Management
Choosing and Managing Your Projects
Why Great Project Management Will Change Your Life (or at Least Your Business)
Chapter 6: Systematizing Your Business
What Systems to Create in Your Business
The Process of Creating Systems
Getting Started with Systematizing Your Business
Making a System the Status Quo
Chapter 7: How to Out-Market Your Market
The Most Important Number in Your Business
How to Optimize Lead Generation
Chapter 8: Securing and Locking Up Your Customers
How to Optimize Conversion Rates
How to Optimize Transaction Prices
How to Optimize Lifetime Customer Value
Chapter 9: Developing Your HR Plan
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