Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

INDEX

A

Abraham, Jay

action-taking offers

Adobe Systems

advisory boards, developing

Amazon.com

annual meeting plans

annual organizational charts

annual vision statements

Ansoff matrix

Apollo 13 spaceship

Apple

application programming interfaces (APIs)

B

Balanced Scorecard Collaborative

begin with the end concept (Covey)

See also endgame or exit visions

bell curves

Berra, Yogi

big market size

BNET

brainstorming

Branson, Sir Richard

Burger King

business asset goals

achieving

defined

entrepreneurial project management

identifying in vision statements

one-year visions and

in strategic plans

via project management

business plans

defined

developing

meetings for strategic planning

predicting outcomes for, difficulty of

See also strategic plans, documenting

business vision statements. See vision statements

C

Carden, Mike

Carrot Principle, The (Elton and Gostick)

charts and spreadsheets

Excel spreadsheets

for financial scorecards

Gantt charts

process maps

classified advertising

for lead generation

for sourcing employees

Clifton, Donald O.

coaching and mentoring

Collins, Jim

communication

advisory boards for

with customers

with employees

feedback from employees

company vision statements. See vision statements

compensation and pay

competitive gaps

continuity programs

conversion rates, defined

conversion rates, increasing

customer perceptions, improving

offers, improving

prospective customers, nurturing

sales scripts

social proof and

USPs and

Costco

Covey, Stephen R.

Craigslist

credibility ...