Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

About the Author

Dave Lavinsky is a serial entrepreneur and internationally renowned expert in developing business plans that help companies achieve rapid growth.

In 1999, Dave cofounded Growthink, Inc., a consulting and publishing firm. Dave serves as the company’s president. Over the past decade, Growthink has written business plans for more than 2,500 clients. Growthink has also helped more than 500,000 other entrepreneurs and business owners to start, grow, or exit their companies via advice on business planning, capital raising, and growth strategies.

In addition to Growthink, Dave has started and exited multiple Internet and product-focused ventures, including Emerge Juice and Nutrition Systems, a wellness products developer and distributor; Shoutmouth, a niche music-focused social networking site; Z Reporter LLC, owner of more than 3,000 niche-focused information websites; and TopPayingKeywords, a search engine marketing and optimization research data firm.

Dave has also published articles and been interviewed in numerous media sources, including The Wall Street Journal, The New York Times, CNNMoney, Entrepreneur Magazine, Inc. Magazine, The Los Angeles Times, and BusinessWeek.

Dave holds an MBA from the Anderson School of Management at the University of California, Los Angeles, and a bachelor’s degree from the University of Virginia. He lives in New York with his wife and two children.