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Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Book Description

Re-focus your business plan and achieve the success your business deserves

Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps.

  • Shows how to develop a realistic business and financial model based on market data

  • Explains how to identify and pursue new opportunities, raise capital, and build growth strategies

Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

Table of Contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Introduction
  6. Chapter 1: The End of Your Business
    1. Your Two Visions
    2. Through Your Customers’ Eyes
    3. Through Your Investors’ Eyes
    4. Courage and Congruency
    5. The Hero’s Adventure
    6. Plans Rarely Come True
  7. Chapter 2: Confirming the Opportunity
    1. Pivoting
    2. SWOTS Are Dead; Do a “SO” Analysis Instead
    3. Judging Your Opportunities
    4. What’s Next?
  8. Chapter 3: Goals and Milestones
    1. How to Reverse Engineer Your End Vision
    2. Breaking Your End Vision into Smaller Parts
    3. Your One-Year Vision
    4. Your Quarterly and Monthly Visions
  9. Chapter 4: Achieving Your Financial Metric Goals
    1. Measuring Success
    2. Why You Need KPIs
    3. Building Your Scoreboard
  10. Chapter 5: Achieving Your Business Asset Goals
    1. Business Assets via Project Management
    2. Entrepreneurial Project Management
    3. Choosing and Managing Your Projects
    4. Why Great Project Management Will Change Your Life (or at Least Your Business)
  11. Chapter 6: Systematizing Your Business
    1. Introduction to Systems
    2. What Systems to Create in Your Business
    3. The Process of Creating Systems
    4. Getting Started with Systematizing Your Business
    5. Making a System the Status Quo
  12. Chapter 7: How to Out-Market Your Market
    1. The Most Important Number in Your Business
    2. Your Marketing System
    3. How to Optimize Lead Generation
  13. Chapter 8: Securing and Locking Up Your Customers
    1. How to Optimize Conversion Rates
    2. How to Optimize Transaction Prices
    3. How to Optimize Lifetime Customer Value
    4. Breaking the Camel’s Back
  14. Chapter 9: Developing Your HR Plan
    1. Identifying Roles and Needs with Organizational Charts
    2. Your Endgame Org Chart
    3. Your Current Org Chart
    4. Your Annual Org Chart and Determining Your New Hires This Year
    5. Hiring New Employees
    6. Getting the Most Out of Your Employees
  15. Chapter 10: Documenting Your Strategic Plan
    1. The 10 Sections of a Strategic Plan
    2. Keeping Your Plan Current
  16. Chapter 11: How to Progress Even Faster
    1. How to Identify and Build Projects into Your Schedule
    2. How to Eliminate Time Wasters
    3. How to Hold Effective Meetings
    4. How to Achieve More by Doing Less
    5. Five Steps to Effectively Delegate
  17. Chapter 12: Becoming a Better Leader
    1. Motivating Your Employees
    2. Training and Mentoring Your Employees
    3. Conducting Employee Performance Reviews
    4. Firing Tactics
  18. Chapter 13: Multiplier Tactics
    1. Leverage the Pareto Principle throughout Your Business
    2. Do More of What Works
    3. Develop an Advisory Board
    4. Build Nanosystems for Systematic Improvements
    5. Use the Improvement Matrix to Enhance Your Products and Services
    6. Hang out with Winners
  19. Conclusion
  20. Acknowledgments
  21. About the Author
  22. Index